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Coral Design
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  • Work
    • Branding
    • Communication
    • Illustration
  • About
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BRANDING

Branding can be a confusing concept. Most businesses know they need it, but what it is, and how to implement it can be vague. This is where Coral Design comes in – to shed light and create a vision with strategic and practical steps, to reach the goal you have for your company.


Components of a branding strategy vary from client to client and can include some, if not all of the following: name, logo, stationary, website design, digital and/or printed brochures/ flyers/ menus, social media content, marketing strategy, staff attire, store signage, app design, software design. Phew…that’s a lot! Don’t worry, I will walk you through each step of the creative process to design and implement what you need for your specific business.

Truss Edge

  • Brief: Create a name & logo and rebrand the entire business.
  • Brand goals: Stand out from the crowd and be less corporate and more personal.
  • Result: New name and logo that reflects the support that the company provides to financial businesses; a truss is a supporting structure in for example buildings and bridges. New website with a clear structure and content showing what Truss Edge actually does and how they are different from other companies. Redesigned financial software to match the new brand and make it a more modern user experience that works in a desktop and mobile format as well as an app. Supporting flyers and newsletters to continue establishing the new brand and brand values.


About the business

Based in Chicago and London, Truss Edge is a financial support company that manages the front, middle and back offices of businesses specialising in hedge funds, ETF's, and cryptocurrency markets, to name a few.

logo, stationary and brand for Truss Edge
Truss Edge website design
software and app design for Truss Edge
Flyers for Truss Edge

Sail Bermuda

  • Brief: Redesign and grow the Sail Bermuda brand and business.
  • Brand goals: Establish Sail Bermuda as the premiere luxury charter sailing provider in Bermuda.
  • Result: New logo and website with photography and video establishing the brand values. Branded decor, sails, crew attire, and clear crew directives to establish the brand values on the boats and in the experiences provided on the boats. Social media and Google advertising to establish the brand locally and overseas. Modernised the business through external vendors for online bookings, online chat support and automated review follow up.


About the business

Sail Bermuda is a high end charter sailing and snorkelling company located in Bermuda. With a fleet of catamarans and a monohull, they offer private charter experiences to their discerning clientele.

Sail Bermuda – Charter Sailing Company in Bermuda

logo design and website design for Sail Bermuda
social media content designs for Sail Bermuda
Brochure design, stationary design and crew attire designs for Sail Bermuda
Flyer designs for Sail Bermuda

Banter & Steel

  • Brief: Design a logo and stationary for the new company.
  • Brand goals: Showcase the new brand as edgy and modern.
  • Result: New logo with business cards and stationery.

About the business

Banter & Steel is a modern men's clothing company based in Bermuda. Banter & Steel offers a modern selection of fashion choices not available in Bermuda prior to its inception. Originally a physical store, the company has recently moved to online sales.

BANTER & STEEL

Logo design and business card design for Banter & Steel

Like what you see? Click below to learn how Coral Design can help you grow your business!

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